{"id":216,"date":"2026-09-07T07:58:13","date_gmt":"2026-09-07T07:58:13","guid":{"rendered":"http:\/\/thedawn.com.ss\/?p=216"},"modified":"2026-09-07T11:59:28","modified_gmt":"2026-09-07T11:59:28","slug":"from-peanuts-to-progress-juba-entrepreneur-builds-a-future-from-small-seeds","status":"publish","type":"post","link":"http:\/\/thedawn.com.ss\/?p=216","title":{"rendered":"From Peanuts to Progress: Juba Entrepreneur Builds a Future from Small Seeds"},"content":{"rendered":"\n
\"\"
\u00a0Young entrepreneur Betty John is measuring her Tesali and peanuts in preparation for sale (credit: Jennifer James).<\/figcaption><\/figure>\n\n\n\n

By Jenifer James<\/p>\n\n\n\n

What began as a modest trade in peanuts and egusi seeds, locally known as Tesali<\/em>, has blossomed into a lifeline for Betty John Lemi, a determined entrepreneur in Juba. Her small business has enabled her to purchase land in Gumbo, meet her daily needs, and support her family. Now, Betty looks beyond mere survival\u2014she envisions expanding to Terekaka County with plans to open a bakery and restaurant, transforming her humble beginnings into a foundation for greater aspirations.<\/p>\n\n\n\n

\u201cThrough this small business that you see, I managed to buy a piece of land in Gumbo, and I am also using the money for transport to work. In the near future, I need to expand the business to Terekaka County and open a small bakery for bread and a restaurant there,\u201d Lemi told The Dawn in an exclusive interview.<\/p>\n\n\n\n

Betty’s venture selling peanuts and egusi seeds, locally known as Tesali, has become a profitable enterprise. Today, she earns a steady 50-50 profit margin from her small-scale trade, a business that not only sustains her family but also inspires many others in her community.<\/p>\n\n\n\n

Tesali, a crunchy and flavourful snack, is popular among young people across Juba. It is often consumed during football matches, overnight gatherings, and leisure hours. For Betty, however, Tesali represents much more than just a snack; it has become a stepping stone towards independence, financial stability, and bigger dreams.<\/p>\n\n\n\n

In her exclusive interview with The Dawn newspaper, Betty shared her story\u2014a journey filled with challenges, resilience, and aspirations for the future.<\/p>\n\n\n\n

Betty\u2019s journey began humbly three years ago with just one cup of egusi seeds and peanuts. At that time, she could not foresee how far her small business would take her.<\/p>\n\n\n\n

\u201cI never imagined that selling peanuts and Tesali could be this lucrative,\u201d Betty recalled with a smile, arranging her products neatly at her bustling stall in Malakia. \u201cIt\u2019s been a lot of hard work, but seeing my customers return makes it all worth it.\u201d<\/p>\n\n\n\n

Her daily routine starts before sunrise. She sources peanuts from local farmers, ensuring they are fresh, then carefully roasts and sorts them. For Tesali, she adheres to the traditional recipe cherished by her customers. \u201cWith Tesali, I don\u2019t change the method,\u201d she explained. \u201cPeople love the authentic taste, and I believe quality keeps customers coming back.\u201d<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

The Egusi seeds commonly known as Tesali is ready  for sale credit. Jennifer James<\/p>\n\n\n\n

Speaking candidly about her earnings, Betty shared, \u201cRight now, I make about a 50-50 profit from my sales. It\u2019s enough to support my family and save a little for the future. This business has given me independence. I feel proud knowing I can take care of my family with the money I earn from my own work.\u201d<\/p>\n\n\n\n

Her words reveal a vision far greater than the small stall she currently operates. For Betty, peanuts and Tesali are not the end goal but the beginning of an entrepreneurial journey.<\/p>\n\n\n\n

Betty hopes to expand gradually but steadily. \u201cI want to introduce new products and eventually open a small shop,\u201d she told The Dawn. \u201cIt\u2019s not just about me. I dream of employing other women in the community so that we can all benefit from entrepreneurship.\u201d<\/p>\n\n\n\n

This dream reflects her belief in community growth. Betty sees business not only as a means to uplift herself but also as a tool to empower other women, many of whom struggle to find sustainable sources of income in Juba.<\/p>\n\n\n\n

\u201cSometimes women think they need a lot of capital to start, but that is not true,\u201d Betty said. \u201cEven with one cup of seed or a small idea, you can begin. What matters most is patience, discipline, and commitment.\u201d<\/p>\n\n\n\n

Her entrepreneurial journey has not been without setbacks. \u201cSome days, the market is slow, or I struggle to find fresh supplies,\u201d she admitted. \u201cThe long hours and early mornings can be exhausting, but every challenge teaches me something new. It makes me stronger and more determined.\u201d<\/p>\n\n\n\n

Beyond supply issues, rising prices of goods and transport have also affected her trade. Yet, Betty remains undeterred. She views every obstacle as an opportunity to adapt and grow.<\/p>\n\n\n\n

\u201cWhen things get tough, I remind myself why I started,\u201d she shared. \u201cMy family depends on this, and my customers count on me. That is what keeps me going.\u201d<\/p>\n\n\n\n

When asked about her greatest motivation, Betty\u2019s face lit up. \u201cIt\u2019s the happiness of my customers and knowing that my work can inspire others,\u201d she said warmly. \u201cI want other women to see that even a small business can make a big difference in their lives.\u201d<\/p>\n\n\n\n

She also issued a call to action for women across South Sudan: \u201cI encourage women to venture into business, however small it may be. It can facilitate many things and reduce the burden of depending on someone else. Independence is freedom, and it starts with small steps.\u201d<\/p>\n\n\n\n

Betty\u2019s story is not just about peanuts and Tesali\u2014it is about hope, perseverance, and empowerment. Through her dedication and commitment to quality, she has transformed a modest idea into a thriving business. Along the way, she has purchased land, supported her family, and laid the foundation for future projects that could employ and uplift others.<\/p>\n\n\n\n

Her journey demonstrates that even small beginnings can lead to significant achievements. \u201cI want to leave a legacy for my children,\u201d Betty reflected. \u201cOne day, I want them to say, \u2018Our mother started with almost nothing, but she built something that changed lives.\u2019 That is my biggest dream.\u201d<\/p>\n\n\n\n

Egusi seeds, which form a key part of her trade, remain one of the lesser-known foods in the Western world. They are harvested from a sour-tasting, watermelon-like fruit often called \u201csour apple.\u201d For many in Juba, however, Tesali made from these seeds is not only a tasty snack but also a cultural staple\u2014and now, a source of empowerment through Betty\u2019s hands.<\/p>\n","protected":false},"excerpt":{"rendered":"

What began as a modest trade in peanuts and egusi seeds, locally known as Tesali, has blossomed into a lifeline for Betty John Lemi, a determined entrepreneur in Juba. Her small business has enabled her to purchase land in Gumbo, meet her daily needs, and support her family. Now, Betty looks beyond mere survival\u2014she envisions expanding to Terekaka County with plans to open a bakery and restaurant, transforming her humble beginnings into a foundation for greater aspirations.<\/p>\n","protected":false},"author":3,"featured_media":217,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_tdlc_coverage_id":0,"_tdlc_timeline_at":"","_tdlc_timeline_label":"","_tdno_assigned_editor":1,"_tdno_approval_notes":"","_thedawn_video_url":"","footnotes":""},"categories":[11],"tags":[47],"class_list":["post-216","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-women-in-business"],"yoast_head":"\nFrom Peanuts to Progress: Juba Entrepreneur Builds a Future from Small Seeds - The Dawn Newspaper<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thedawn.com.ss\/?p=216\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Peanuts to Progress: Juba Entrepreneur Builds a Future from Small Seeds - The Dawn Newspaper\" \/>\n<meta property=\"og:description\" content=\"What began as a modest trade in peanuts and egusi seeds, locally known as Tesali, has blossomed into a lifeline for Betty John Lemi, a determined entrepreneur in Juba. 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