Media Authority calls for Ethical Reporting Amidst Misinformation

The Director General for Media and Information Compliance of Media Authority, Sapana Abui, on Thursday called on journalists to always report fair and accurate news reports.
Participants attending a two-day training workshop on media are seen in a group photo on Thursday in Juba (Photo by Jenifer James)

By Jenifer James

The Director General for Media and  Information Compliance of Media Authority, Sapana Abui, on Thursday called on journalists to always report fair and accurate news reports.

“Journalists have a critical role in educating the public, especially in this era of misinformation; we rely on professional journalists to differentiate real information from misinformation circulating on social media,” said Abui during the opening of the two-day dialogue forum for journalists, civil society organisations, and faith-based groups in Juba.

He added that the media’s role is crucial in holding the powerful accountable, adding that journalists should not be afraid of reporting the truth.

Abui praised the Union of Journalists of South Sudan (UJOSS) for its consistent efforts in organising workshops, noting that it has submitted a comprehensive list of approved training sessions for 2024.

The Secretary General of UJOSS, Daniel Majak Kuany, corroborated Abui’s statement as he also emphasized the need for journalists to report truth and factual news.

 “If we deviate from ethical standards, we go astray,” said Majak.

Majak added that ethical reporting ensures accountability as it serves as a measurement to hold public officials and institutions accountable.

 He also urged journalists to verify information before sharing it.

Majak emphasized the need for closer collaboration between journalists, civil society, and faith-based organisations.

“You cannot do it alone; you need to work with civil society and faith-based organisations. What they know, you may not, and what you know they may not,” he said.

 However, Joyce Maker, a representative of Norwegian People’s Aid (NPA), emphasized the important role a free press plays in advancing democracy in South Sudan.

“A vibrant and free press is one of the fundamental pillars of a democracy,” said Maker.

She noted that the media not only informs and educates, but it also holds duty-bearers accountable for their actions.

Maker urged all stakeholders to view the media as partners rather than adversaries, calling for mutual respect and collaboration to foster open and transparent discussions.

“We need to build trust among ourselves and recognise the vital role of journalists in promoting democracy,” she disclosed.

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