MTN Launches Nationwide Campaign to Promote MoMo Services

By Simon Deng

MTN South Sudan launched its nationwide MTN MoMo campaign, dubbed “Mata fekir,” on Thursday, aimed at accelerating the adoption of MoMo services across the country.

Francis Matseketsa, the Chief Executive Officer of MTN Fintech, said  that the campaign is designed to enhance the use of MTN mobile services in South Sudan.

“To be honest, it has been a significant milestone since we arrived in this nation. We want to collaborate with various partners and non-governmental organisations to ensure we establish a digital system for financial inclusion,” said Matseketsa on Thursday at the Pyramid Hotel during the launch of the Mata fekir campaign.

“The objective of this launch is to reduce cash usage, eliminate cash dependency, and lower the costs associated with cash transactions,” he added.

Mapula Bodibe, the Chief Executive Officer of MTN South Sudan, noted that MTN mobile money aims to drive financial services in the country.

“The journey started two years ago; it has been challenging yet rewarding. MTN mobile money will facilitate financial services in South Sudan, and that is our commitment to promoting digital financial services in the region,” Bodibe stated.

“This is the right time; we need to prepare to drive the adoption of mobile money, especially for those who have previously been excluded from digital financial services,” she emphasised. “Cash does not have to be the primary option. With mobile money, cash is not essential for goods and services, and the more we embrace and adopt this, the more we can positively influence the economy,” she added.

Papiti Okwaci, the Director of Technical Services at the National Communication Authority, expressed support for using technology to drive economic growth.

“This is a milestone; it is a step forward in our journey towards establishing a more inclusive, innovative, and resilient financial ecosystem,” Okwaci said.

“Access to financial services is not a privilege but a necessity for economic growth and social empowerment. Digital financial services enable individuals and communities to access secure, affordable, and convenient financial solutions, regardless of their location,” he explained.

Akum Sabahker, the Director of the National Payment System at the Bank of South Sudan, mentioned that the government is making efforts to address challenges related to the digital financial system.

“There is a vision and strategy we are working on that will address these challenges. I believe it will be very important,” Sabahker stated.

Bulabek Mawien, the Undersecretary of the Ministry of Information Technology and Postal Services, affirmed the government’s recognition of the importance of digital systems in financial services.

“With this progress, we remain committed to building and providing a robust system—one that is secure, inclusive, efficient, and based on consumer trust,” Mawien said.

“Our duty is to ensure that the digital system is protected, continue innovation, and encourage wider adoption of MoMo. The leadership of ICT and postal services is ready to resolve any challenges,” he concluded.